You are here

Social Media and Data Analytics in the Age of Big Data

This is a brief note to bring to your attention a free event being held at ECU: Social Media and Data Analytics in the Age of Big Data  on Friday 21 April. More details below.
Next MDC event: Don't forget to reserve 8th May 5:30pm for the next Mega Data Cluster event, part of Perth's Big Data Week and kindly being sponsored by KPMG. We are finalising speakers' details; one presentation will be about the Square Kilometer Array and how it deals with really big data!  More details will be emailed in the next few days.
Random Coffees: Also coming is an exciting new venture: Megadata Random Coffees!  You will be invited to sign up, and thereafter each month you will be randomly paired up with someone else. You have a month to meet up for a coffee, meal, or drink – and have a chat about your shared interest in big data. This is a great networking opportunity. Watch for the announcement and invitation next week.
Data revolution has taken off at such a great pace that 90% of the data in the world today has been created in the last two years. Big data comes from everywhere; posts from social media sites, purchase transaction records, sensors used for weather monitoring, IoT devices, and enterprise data collection, are some examples. The creation of big data has increased the development of analytic tools. Social Media and Big Data Analytics are quickly becoming an important area of focus for both industry and academia. Analytics from big data are now used for marketing campaigns, fraud detection, improvement of customer value, and optimizing business processes. In this first ECU Business Flashlight for 2017, two researchers, a social media marketer and an analyst will provide their insights on the development and future direction of this trending topic.

  • Kohen Grogan is a tech entrepreneur, social media marketer, founder and Managing Director of Yappy Group. A 40 under 40 winner at just 27, Kohen founded Yappy Group in 2012 because he believed that Social ROI wasn’t just possible, but better and more accountable than any other existing platform.
  • Jonathan McCormick is a director in the Analytics and Information Management Practice of Deloitte Consulting. He specializes in analytics strategy and oversees the analytics practice in WA.
  • Dr Abhay Kumar Singh is a senior lecturer and researcher at ECU’s School of Business and Law. He has a B.Tech in Information Technology, an MBA and a PhD in Finance. Abhay has over 70 publications on a range of topics including finance, investments, econometrics, machine learning, and data analytics.
  • Dr Helen Cripps is a senior lecturer and researcher at ECU’s School of Business and Law. Her primary focus is industry based research across multiple sectors including maritime, retail, electronic health, print media, tourism, and start-ups.

For more details and to register, please go to
Note: this is not a Mega Data Cluster event, but may be of interest to our members.

Please forward this invitation to anyone else you think may be interested in attending.


Feel free to spread the word about the Mega Data Cluster to colleagues who might be interested. More information at  or email


Perth Convention and Exhibition Centre

Fri 21 Apr 2017 To Fri 21 Apr 2017

5:30pm To 7:30pm